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“By using the urban surroundings as the exhibition space, this intervention becomes not only an immersive experience, but also a journey of discovery.” |
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“By using the urban surroundings as the exhibition space, this intervention becomes not only an immersive experience, but also a journey of discovery.”
New York Photo Festival
Robert Holden’s new series, The Treehouse, will be exhibited during the New York Photo Festival 2011. An unprecedented photographic installation made of monumental prints displayed on buildings’ facades. Designed and sited as an urban intervention by VAMOS Architects, the work will appear in the complex and picturesque spaces of the festival’s DUMBO neighborhood. The images will be printed in very large scale thanks to the visionary wallpaper company Flavor Paper.
The New York Photo Festival is proud to present the first individual exhibit in the United States by Paris- based photographer Robert Holden. The work exhibited throughout multiple public walls in the DUMBO neighborhood – where the NYPH is located – is Holden’s latest series The Treehouse. The Treehouse embodies an alternative way of life; “a way that can be possible”, in Holden ‘s words. These images reflect the artist’s belief in hope, friendship, the search for the other and the need to be one with the natural world.
The locations and the individuals portrayed in the The Treehouse remain undisclosed as the artist wishes to present his body of work as a window open to an alternative world and not as a peephole on someone’s life. Robert Holden works on reality, which he reports through a style that mixes documentary photography and fictional narrative.
The installation of extremely large prints wall-papered onto building walls creates the perfect contrast between the content of The Treehouse with its underlying values, and Dumbo’s urban fabric with its quintessential New York cityscape. Through this installation the author and his partners wish to elicit a provocative reflection on life choices.
By using the urban surroundings as the exhibition space, this intervention becomes not only an immersive experience, but also a journey of discovery.
Over the years Holden’s photographic work has developed into a confident subjective vision related to travel, synonymous with the belief that life is a voyage, as is each individual encounter. *
