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My work deals with the condition of woman in contemporary society, questioning her obsessions with body image, beauty, sexuality and aging. With a minimalist approach—and mostly conceptually based pieces—I use different media such as installations, video-performance, embroidery, and objects. |
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“Although few women will reach society’s beauty ideals, many will sculpt their bodies as needed: put on make-up, do their hair and nails, depilate, diet, fix their noses and breasts—all in the name of beauty.”
by: Jessica Lagunas
My work deals with the condition of woman in contemporary society, questioning her obsessions with body image, beauty, sexuality and aging. With a minimalist approach—and mostly conceptually based pieces—I use different media such as installations, video-performance, embroidery, and objects.
Beauty routines of embellishment have been incorporated in our daily lives in such a way that we hardly notice or question them. Although few women will reach society’s beauty ideals, many will sculpt their bodies as needed: put on make-up, do their hair and nails, depilate, diet, fix their noses and breasts—all in the name of beauty. In these video works I play along with women’s beauty rituals, performing them in exaggerated ways to reflect the pressures imposed by today’s society. The camera focuses on the part of the body where the action takes place: with repetitive gestures—for one or two hours continuously—I apply make-up, questioning its power of seduction.
