"Progetto Delta"
Sherif and Tabo
Graffiti, with its aggressiveness, it’s a cool way to express a message with a strong impact. Graphic design (and commercial advertisement rules) is the way to create a nice pack, with aesthetics rules recognized by all. We usually work on graphic desing, expecially for the print, so with "Progetto Delta" we decided to discover and try new ways of expressions related to advertisement messages but with some unconventional meanings. In some projects the rules of advertisement are overturned to a paradox, a stong effect of our message through the fake idea that a certain well knowned advertisement campaign would offer. In other cases our ideas about an advertisement campaing runs nearly to a classic campaing, this is the case when we want to create disorientation in the audience. About the use of a certain art media, we use different medias, decided everytime on the basis of what kind of message we want to express. In the case of "FEAR", the operation that we accomplished in Berlin, "Progetto Delta" became itself a factory, which studies-sintetizes and produces extracts of different emotions, like Fear in this case. The location could be the future (near or far away), where emotions don’t exist anymore. "Progetto Delta" proposes these extracts to live the old fashionables human roots, with a discreet message, really close to a drug, something to live morbidly. This morbidness it could be seen just like an emotion, but people trust only the product effects and the messages from the factory; only inside that bottle you can find the fear.
