| area3 is a group of artists, designers, programmers, and musicians founded in Barcelona in 1999. It is a craft studio in which research, development, and experimentation are the basis for high-quality projects of technology, music, or graphic design. With the exhibition in NY Arts Beijing, area3 celebrates its tenth anniversary. The discursive axis from which area3 develops its work reflects on the social environment. area3 utilizes humor, and irony as a strategy, the contemporary as a goal, the originality and the creativity as a starting point, the experimentation as their means—all because they believe that the art requires a commitment with the world since every art is political. | 
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area3
Courtesy of the artists.
area3 is a group of artists, designers, programmers, and musicians founded in Barcelona in 1999. It is a craft studio in which research, development, and experimentation are the basis for high-quality projects of technology, music, or graphic design. With the exhibition in NY Arts Beijing, area3 celebrates its tenth anniversary.
The discursive axis from which area3 develops its work reflects on the social environment. area3 utilizes humor, and irony as a strategy, the contemporary as a goal, the originality and the creativity as a starting point, the experimentation as their means—all because they believe that the art requires a commitment with the world since every art is political.
Because of all these concepts, in its works a criticism has been fostered to the systems of control from where the power observes (World Wall Painters for Carnivore Radical Software Group), to the problems of a climatic change that it is not reflected as a worry in the activity of the governments (Toxic Spills), to the construction of naked cities of humanism (Amazing Red for RUGA Magazine), to the mercantilism of the art, to the cities constructed without memories (Dynacity), or poetics of the necessity of fostering a dialogue between people (Dandelion).
area3 has also worked as curators in Observatori 2004, CaixaForum (2002), Pronóstica 2006 (Museum of Art Contemporary of Ibiza), and in Unzziping Codes (Expanding Codes, Code+art from Spain and Latin America) in Seoul. Moreover, area3 has created Web pages for customers like the Museum of Barcelona Art Contemporary (MACBA), the Foundation César Manrique, Playstation or Nissan, illustrations for publishing companies as Taschen, Planet or Ariel, graphic design of exhibitions for the Forum of the Cultures 2004 of Barcelona, videos for Commes des Garçons or Fossil, visual for Sònar, La Paloma, International Festival of Benicàssim, selfproduced software, graphic for television programs like Silence?, design of CDs for the musician Carlos Ann, Enrique Bunbury or Sergio Makaroff, among others.
