• Getting To Know James Rosenquist Again – Charles Giuliano

    Date posted: June 15, 2006 Author: jolanta

    Getting To Know James Rosenquist Again

    Charles Giuliano

    James Rosenquist smiles while recalling studio days in the 1960s�photo by Charles Giuliano, 2002

    James Rosenquist smiles while recalling studio days in the 1960s�photo by Charles Giuliano, 2002

    I’ve
    known James Rosenquist; but to know the man is not to know the man. I know some
    things, but that’s about it. Nor do I know the work better than someone who
    never met the man. Perhaps, in that sense, I know Michelangelo better than I
    know Rosenquist, because I have studied his life and work intensively.

     

    Anyway,
    I knew of Jim, his work, before I knew him. My first glimpse came when Sam
    Hunter, the founding director of the Rose Art Museum of Brandeis University,
    acquired, during my senior year in 1963, Two 1959 People
    style=’font-size:8.0pt;font-family:Verdana;color:black’>, as part of the
    prescient Gevirtz-Mnuchin Purchase Fund. That painting, which combined two
    faces, a slice of bread, a cartoon of a section of a row boat drawn in black
    line on red, a license plate with the number 0-0000 dated 1959 (no state), some
    wall paper design applied with a roller, and a fishing pole with line attached
    to the top edge, has held its own and accrued greatly in value. It was the
    fishing pole that got to me as an undergraduate. Later, I wrote about another
    important work by Rosenquist. In Boston, at the Institute for Contemporary Art,
    he had created an enormous, vertical Fire Slide
    style=’font-size:8.0pt;font-family:Verdana;color:black’>, which offered the
    notion that some giant could descend from heaven into a huge Buckminster Fuller
    dome.

     

    That
    same year, I met the artist himself at a Warhol opening, and he hired me to
    work part-time in his studio. The experience was more and less than I expected.
    Jim would work feverishly, night and day, and then call me and a couple of
    other guys to come and clean up the studio. Nobody was ever around when he
    actually painted, but now and then there were multiple projects we worked on.
    One time, for example, he taught us how to make light socket attachments for
    some "chandeliers" he was mass-producing. Another time, a gang of us
    made stripe paintings for some medals he was going to display on a float, in an
    anti war parade. They were all destroyed.

     

    There
    were long drives to East Hampton and time after work when Jim would feed the
    men– mostly burgers– and pass out tin cups for our daily ration of grog. The
    other guys would nod off while I tried to engage Jim about his art. It was
    tricky. Mostly he preferred to be the foreman or boss of the crew and we were
    the men, the workers. Jim tended not to wax philosophical. Which is why I split
    my side laughing at the stupid pretentious art-speak in the lengthy, pompous
    wall label at the Guggenheim next to his most famous piece, "F-111."
    It attributed to the artist all kinds of absurd notions.

     

    Jim
    may indeed have had some of those thoughts in his head, deep down, real deep
    down, but he never talked that way. In the back seat of his car, I once found a
    journal of philosophy, and so, I kindah outed him on that. I talked to him about
    psychedelic art, a term that had not yet been coined, and Eastern mysticism. He
    said that he had done some early Mandala paintings that I never saw.
    style="mso-spacerun: yes">  Mostly, Rosenquist preferred to speak
    of himself as a kind of art worker, a sign painter and straight kid from the
    Mid-West somewhere who came to the Big Apple and got a gig painting those huge
    billboards in Times Square. He told me vividly of the day a friend died and the
    foreman watched him fall, paused, went into the trailer and punched out his
    time card. Jim quit after that and used the techniques of a commercial sign
    painting to become one of the founding members of the Pop generation. It was a
    brilliant move. But Jim, a simple, down to earth guy, a worker, conveyed to me
    some of the wonder and confusion of being an art star. He was a pretty straight
    family man with a wife, Mary Lou, who I met only once, and a kid. He would talk
    about being caught up in the glitter of the international art world and its
    sordid temptations– which he staunchly resisted, even if they clearly intrigued
    him.

    style=’font-size:8.0pt;font-family:Verdana;color:blue’>Cut here for print
    version

     

    So
    it was with much nostalgia and expectation, then that I found myself at the
    current Rosenquist retrospective exhibit at the Guggenheim museum.
    style="mso-spacerun: yes">  I should say, first of all, that I tend
    to rebel: I always tour the Guggenheim Museum from the top down in reverse
    order of the installation by taking the elevator to the top level. Then I
    titubate down through the exhibition, which I find more pleasant than slogging
    my way uphill.  In the current exhibition,
    this had an unexpected benefit. It clearly emphasized that after a long and
    productive career that started in the 1960s, the artist is now doing his very
    best work. The paintings of the past few years have never been richer or more
    brilliant in their color, mastery of the brush, flickering trompe l’oeil
    trickery, fracturing or layering of space; not to mention the intensity of
    their pop culture iconography. These often epic-scaled murals, several of them
    in those white-cube sidebar galleries, were just brilliant and stunning. If he
    is not among the greatest artists of our time, a difficult and complex debate,
    he is surely on the short list of greatest living painters.

     

    One
    of the pleasures of this show was its inclusion of the small collages he made
    to work up the murals. Several of the studies for "F-111" were a
    revelation. I had always wondered how the smiling kid ended up under the huge
    hair drier. It was also wonderful once again to see the dolls wrapped in
    cellophane from a 1993 show at Castelli; that was the breakthrough that got him
    back on track from the dry period that preceded it when Rosenquist was making
    Rosenquists.

     

    Nevertheless,
    my slow, descending spiral through the nine circles of the man’s career all too
    clearly revealed some bumps in the road back through time. I was surprised at
    how flat and crudely painted those seminal Pop works from the early 1960s were.
    They were the works that established his reputation but, in hindsight, the
    surfaces seem dull and matte compared to the sumptuous flash of the recent
    decade. Yes, I understand what he was doing, conflating high and low culture,
    sure, but it now seems heavy-handed. But, even then, there were terrific
    moments like, (Untitled) Joan Crawford Says
    style=’font-size:8.0pt;font-family:Verdana;color:black’>. (1964). And
    spaghetti, which Jim always did great things with.  He made a Faustian pact with greatness, and had setbacks and
    fallow periods, triumphs and pitfalls in his private hell.
    style="mso-spacerun: yes">  I glimpsed some of these when I was an
    apprentice to the sorcerer.

     

    My
    job working for James Rosenquist came to an end soon enough. I wasn’t a very
    good worker. And maybe I asked too many questions. But I have always loved the
    man and his work. It was one of the great experiences of my life to sit with
    him and sip Jack Daniels, or was it Jim Beam, yeah, probably Jim Beam, from tin
    cups after a day of hard labor.

    Perhaps
    some day I will get down to Florida and spend some time with Rosenquist,
    sipping whiskey from a tin cup again. I have so many more questions today. But
    I am not sure that I would get more answers. Oh well.

     

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