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Max Grundy has been a painter, illustrator, and graphic designer for the majority of his life and an art teacher for several years. |
Max Grundy has been a painter, illustrator, and graphic designer for
the majority of his life and an art teacher for several years. His work
is shown throughout the United States. Conceptually, his work is based
in America’s love affair with fear and its consequential phobias. The
most effective images to motivate people and get a reaction are images
of fear. Fear motivates people to do something or stop doing something.
Media uses fear tactics on a daily basis to tell us a variety of
fallacies; that germs threaten the lives of our children, or perhaps
that our social status depends on the degree of whiteness of our teeth.
The news, as well as advertising, seemsto exploit human beings’ desire
for shock value. In short, FEAR IS THE NEW BEAUTY.Formally, he is
interested in propaganda style imagery and vintage poster design.
Specifically, nuclear era Russian propaganda art (around World War II).
He admires its use of unusual perspective, limited color palette,
dramatic text and design to create maximum effect. He believes this
style has the ability to reach out and grab a viewer because of its
economical graphic quality.His purpose in creating images of fear
and phobias is an attempt to defuse the power of fears that are used
against the public by the media.
